About Me

I am North Otago born and bred where I grew up on a beef and deer farm.  For the last 8 years I have been working as a Genetics Programme Leader in the sheep and beef sector, right across the country and internationally.

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Too many times in my travels, I noticed that genetics was not being valued as part of the platform for success.

• I saw the farm team consisting of bankers, vets, accountants, fertiliser or pasture reps, but no consideration for genetics. 

• I noticed how many breeding myths still dominate the conversation about genetics. 

• I saw the progress that can be made WHEN genetics is incorporated into production goals and mating & breeding strategies aligned.

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My Objectives of Targeted Breeding are to:

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1. Ensure the value of genetics is recognised and maximised by our New Zealand farmers. 

2. Better understand farmer objectives so genetic solutions can be tailored and aligned. 

3. Develop a pipeline for delivering simple, independent and transparent information out to the commercial sector.

4. Include GENETICS in every performance conversation.

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I plan to slowly but surely work on the last two objectives, using my website as a platform.

But the first two? That's where I am looking to reach out to commercial farmers (and stud breeders) interested in taking their breeding program to the next level.

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For more information, please get in touch!

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